Service area
The Twin Cities metro, and nowhere else.
Loon is built for the seven-county Minneapolis and St. Paul metro: Anoka, Carver, Dakota, Hennepin, Ramsey, Scott, and Washington counties. That is the whole market. We are not planning a second city.
Coverage is confirmed from your address, not from a map. Put your address on the application and a person checks it against our delivery area before anything is scheduled. If we cannot reach you, you hear that from us instead of hearing nothing.
Why there is no list of cities on this page
Every other rental site shows a tidy list of suburbs. We could write one too. It would be fiction.
Our delivery area is a slice of the metro, not the whole of it, and its edges move as we add capacity. A list of suburbs would be out of date before it was any use to you, and the households it was wrong about would be the ones who found out on delivery day.
Which is why we check your address instead of publishing a map that goes stale. Send the application and you get a straight yes or no on your address, at no cost and with nothing charged either way.
Two things decide whether we can reach you
Whether your address is inside the delivery area. The Twin Cities metro is a wide footprint and ours is a slice of it, so a home ten minutes past the edge is still past the edge. That is what a person checks when your application arrives.
Whether your dryer hookup is gas or electric. We ask because a gas dryer install has to be done by a licensed gas fitter, which is a narrower trade than an electric hookup needs. A home inside the delivery area can still be out of reach if we cannot get a licensed gas fitter to it, so we confirm we can do yours before anything is scheduled. Electric hookups are the simpler case.
Where we concentrate
These are the parts of the metro the business was designed around, based on published housing data rather than a hunch. Read this as where we concentrate, not as a coverage boundary. Your address is what decides it, and we check that when you apply.
Inner-ring Minneapolis and St. Paul
Older rental housing where the building has a shared coin-op laundry room in the basement and no hookups in the unit, or hookups nobody has ever put a machine on. Minneapolis is a majority-renter city at 52.3% of roughly 192,700 occupied units.
Manufactured-home communities
Especially Anoka County, which hosts 24 or more of the metro's 80-plus parks. Homes in these communities frequently have hookups but no appliances, and the households in them are poorly served by rental chains that expect you to drive to a showroom first.
High-growth outer suburbs
Eden Prairie, west Bloomington, and eastern Washington County have the metro's strongest rent growth and the thinnest coverage from anyone specializing in appliance rental. Newer townhomes and single-family rentals, often with hookups and nothing plugged into them.
Figures from Data USA and MinnPost (renter share), Census Reporter (metro housing stock), Metropolitan Council MetroStats (manufactured-home communities), and Corridor MN (suburban rent growth). Full sourcing sits in our own market research; if you want to argue with a number, write to us and we will send the citation.
Who we are building this for
Not everybody, and being straight about that saves you a phone call.
This is aimed at you if
- You rent, or you expect to move again in the next few years
- You have hookups in your home and nothing on them
- You just moved in and need laundry working without a big purchase
- You own a few rental units and want laundry in them without buying and maintaining machines
This is probably not for you if
- You are staying put for years and want to own a washer, in which case buying one is cheaper and we will tell you so
- You want a path to owning the machine, because there is not one and never will be
- Your home has no washer hookups at all, since we install onto existing hookups and do not add plumbing
- You are outside the seven-county metro
Two things we have deliberately put off
- Apartment buildings, as a bulk amenity
- Putting machines into a large operator's buildings under one contract is an obvious fit, and it is not something we will approach until the one-household-at-a-time version is running well enough that we would stake somebody else's building on it. If you manage units and want to talk anyway, write to us.
- The University of Minnesota lease cycle
- The August turnover around campus is the most obvious seasonal demand in the metro. It is also delivery into dense older buildings with narrow stairs, and we want to have proven winter and walk-up deliveries before leaning on it.
Find out about your address
The fastest way to know whether we can reach you is to put the address on the application. A person checks it, and you get an answer by email either way. It costs nothing and commits you to nothing.